Media room

Press Releases

Edmonton (Alberta) - 2018-09-12 00:00:00



Edmonton, Alberta – September 12, 2018: Quebec-based Group Germain Hotels and Toronto-based Urban Capital today jointly announce their intention to build a new hotel-residence development at 10145 - 104 Street, in the heart of Edmonton’s downtown core. The development group is proposing a 34-storey tower comprising 156 hotel units by Group Germain Hotels under its new Alt+ banner, and approximately 136 residential units by Urban Capital in joint venture with local developer and property owner Limak Investments. A double-height restaurant space will front the street at ground level.

“This will be the fourth property of Group Germain Hotels in Alberta: Le Germain Hotel, opened in 2010, the Alt Hotel, which will open imminently and a third Alt Hotel coming in the University district – all three so far in Calgary. We have been looking for the right location in Edmonton for the past ten years and therefore we are thrilled with today’s announcement. This also gives us the opportunity to work with Urban Capital once again”, says Hugo Germain, Director of Development, Group Germain Hotels. The Alt+ Hotel Edmonton would be the second Canadian location for the newly launched Alt+ brand following the successful opening of the Alt+ in Brossard, Quebec earlier this year. This new banner offers a unique accommodation experience thanks to its loft-style boutique hotel concept that’s especially suited for longer stays. The bright and spacious studio style rooms feature a vibrant design to be enjoyed to the fullest.

“I am thrilled to be launching another joint development with Group Germain Hotels,” says David Wex, partner at Urban Capital, “and to be entering the Alberta market with such a prestige site. This tower will mark the third development we have undertaken with the Germains, and the sixth province in which we’ve been active."

“We are looking forward to bringing our ‘urban chic' residential designs to the Edmonton market,” adds Taya Cook, Director of Development at Urban Capital. “These designs have been very popular in markets across the country."

Urban Capital and Group Germain Hotels are acquiring the site from Limak Investments, which will remain a participant on the residential side. “Downtown Edmonton deserves a development project of this calibre. This opportunity brings an exceptional mix of professionals to the city with a vibrant and dynamic vision for the city’s core,” says Kamil Issa, CEO Limak Investments.

The proposed tower is being designed by Montreal-based LemayMichaud and is intended to make a design statement in the city. The development group is currently finalizing its development applications and expects to submit for development approval in the next few weeks. The community is invited to an information session on Wednesday September 12, 2018. This will be the perfect opportunity to view the proposed plans, speak with the project team and provide feedback.

A preliminary rendering of the MacKenzie Tower can be seen above. For further information on the residences at Mackenzie Tower visit:

About Urban Capital

With over 7,500 condominiums developed or under development since 1996, valued at over $2.6 billion, Urban Capital has become widely recognized as an innovator and trailblazer in the Canadian marketplace, pushing the envelope in terms of architectural and interior design, and commitment to cities. To date Toronto, Mississauga, Ottawa, Montreal, Halifax, Winnipeg and Saskatoon have all benefited from the company’s high standards and visionary approach to development, development that not only offers design-focused living concepts, but also typically sets a trend that results in flourishing new neighbourhoods. For more information visit: For information, requests and interviews about Urban Capital, please contact Taya Cook, Director of Development, at

About Limak Investments Inc.

Limak Investments Inc. is an Edmonton-based real estate investment firm with an established presence in the downtown core of Alberta’s capital. Over its 20 year history, the company has diversified and expanded, acquiring residential, multifamily, and commercial properties with the intention of future development projects. Our team believes in Edmonton’s potential and are committed to being a part of its revitalization.

About Alt+ Hotels by Le Germain

Alt+ Hotels are a loft-style boutique hotels with studio-inspired rooms featuring a vibrant design to be enjoyed to the fullest. Bright and spacious, the rooms offer thoughtful little extras, such as a convenient kitchenette, a modular dining table-desk, as well as an exposed wardrobe inviting guests to unpack their bags. Alt+ Hotels offer a welcoming lobby, a lively bar, ideal for relaxing and socializing, as well as an area designed for improvised work sessions. Alt+ Hotels: Living rooms.

About Group Germain Hotels

Group Germain Hotels is a Canadian family-run business that owns and operates Le Germain Hotels, Alt and Alt+ Hotels across Canada. Ranked as one of Canada’s best managed companies, the business is known for its exceptional hospitality philosophy and the unique style that characterizes its hotels. Celebrating its 30th anniversary in 2018 the 1 250-employee company, aims to become the first independent hotel company to offer travellers a cross-Canada network of 20 hotels by 2020.

For information, requests and interviews about Groupe Germain Hotels or the Alt+ brand please contact:
France Savard,
Senior coordinator Public Relations,
Group Germain Hotels at